Atlas Olive Oils are today considered by many to be some of the best in olive oil for a healthier lifestyle and holistic well-being. The story starts in Fès at the end of the 19th century, Morocco's spiritual capital and one of the world's oldest cities, where Boujida Aqallal began to grow olive trees, press his own oil and develop a deep understanding of the soil, climate and raw materials. This knowledge earned him the honorary title of "Amine El-Fellaha", the wisest of the peasants. Four generations later, the same philosophy and precision is continued in Atlas Olive Oils, which today is among the world's most award-winning producers of organic extra virgin olive oil.
At the foot of the Atlas Mountains, over 1.4 million organic olive trees are grown in one of the world's most extreme terroirs. Here the trees encounter scorching hot days, freezing nights, stony mineral soil and minimal rainfall. This natural stress causes the olive trees to produce extra high levels of polyphenols and aroma substances. The result is extra virgin olive oil with intense fruitiness, a clean and balanced taste and a very low acidity, often below 0.2 percent, which is a clear sign of true ultra-premium quality.
The olives are mechanically harvested at the optimal time and pressed within 20 minutes in a cold, mechanical process based on advanced European pressing technology. This precision preserves the oil's natural colour, flavor and antioxidants, while the polyphenol content remains high and stable. It is this combination of terroir, craftsmanship and technology that makes Atlas Olive Oils often referred to as among the world's best olive oils and used in gourmet kitchens, Michelin restaurants and high-quality wellness and specialty markets.
Polyphenols, taste and natural quality
Atlas Olive Oils are particularly known for their naturally high content of polyphenols, including hydroxytyrosol and oleuropein. These bioactive compounds contribute both to the oil's characteristic taste, its oxidative stability and its place in a balanced diet. The flavor profile is often described as mild and round with zero bitterness, a light peppery finish and a pleasant fruity aroma. This makes the oil suitable both for cold use, salads and ready meals, but also for gentle cooking.
Award-winning world-class extra virgin olive oil
Atlas Olive Oils is among the most internationally recognized olive oil producers from North Africa and currently exports to over 35 countries. The products have received a wide range of prestigious awards in international competitions in Italy, the USA, China and the UK, and are mentioned by leading publications such as SAVEUR and Travel + Leisure as some of the world's best olive oils. The Atlas family has also been nominated for "Producer of the Year" by Olive Oil Times for the North Africa and Middle East region, which emphasizes both quality and continuity.
OLIVIE – the olive tree used for health and well-being
In addition to gourmet oils, Atlas has developed the OLIVIE range, a health and wellness range based on the olive tree and its bioactive components. The range includes nutritional supplements, concentrated olive-based products and skin care, developed through several years of research and quality control. OLIVIE Plus 30x is considered the world's most polyphenol-rich extra virgin olive oil, with up to 30 times higher content of hydroxytyrosol compared to conventional olive oil. The series also includes capsules and pearls based on olive tree extracts, as well as organic skin care developed with a focus on natural olive assets.
Circular sustainability and Olivette
With Olivette, the circular thinking behind Atlas Olive Oils is completed. Everything that remains after pressing, such as cores, fibers and twigs, is further used for environmentally friendly products such as organic barbecue charcoal and garden charcoal. This reduces waste, lowers emissions and ensures that the entire olive tree is used in a natural and sustainable cycle.
Certifications and documentation
Atlas Olive Oils are certified to strict international standards, including EU Organic, USDA Organic, Organic China, Kosher (OU Passover), Halal, ISO 22000, GMP, HACCP and Carbon Neutral. These certifications ensure traceability, quality and responsible production at all stages, from cultivation to the finished product.
Uno Vita AS as Norwegian distributor
Uno Vita AS is the official distributor of Atlas Olive Oils and OLIVIE in Norway. Through Uno Vita, these award-winning products are made available to Norwegian customers with a focus on quality, transparency, responsible trade and fast delivery from a warehouse in Moss. This gives a Nordic public access to some of the world's most recognized organic extra virgin olive oils and olive-based wellness products.
Atlas Olive Oils and OLIVIE represent Moroccan terroir, modern precision and true sustainability. This is olive oil and olive-based products for you who seek the best in taste, quality, health and well-being, where every drop carries with it generations of knowledge and craftsmanship.
