Atlas Olive Oils is today regarded by many as among the very best in olive oil for a healthier lifestyle and overall well-being. The story begins in Fès in the late 1800s, the spiritual capital of Morocco and one of the world’s oldest cities, where Boujida Aqallal began cultivating olive trees, pressing his own oil, and developing a deep understanding of soil, climate, and raw materials. This knowledge earned him the honorary title "Amine El-Fellaha," the wisest of farmers. Four generations later, the same philosophy and precision continue in Atlas Olive Oils, which is now among the world’s most award-winning producers of organic extra virgin olive oil.
At the foot of the Atlas Mountains, more than 1.4 million organic olive trees are cultivated in one of the world’s most extreme terroirs. Here, the trees face scorching days, ice-cold nights, rocky mineral-rich soil, and minimal rainfall. This natural stress causes the olive trees to produce exceptionally high levels of polyphenols and aromatic compounds. The result is extra virgin olive oil with intense fruitiness, a pure and balanced taste, and very low acidity, often below 0.2 percent, which is a clear hallmark of true ultra-premium quality.
The olives are mechanically harvested at the optimal time and pressed within 20 minutes in a cold, mechanical process based on advanced European pressing technology. This precision preserves the oil’s natural color, flavor, and antioxidants, while the polyphenol content remains high and stable. It is this combination of terroir, craftsmanship, and technology that makes Atlas Olive Oils often described as among the world’s best olive oils and used in gourmet kitchens, Michelin-starred restaurants, and high-quality wellness and specialty markets.
Polyphenols, taste, and natural quality
Atlas Olive Oils is especially known for its naturally high content of polyphenols, including hydroxytyrosol and oleuropein. These bioactive compounds contribute both to the oil’s distinctive taste, its oxidative stability, and its place in a balanced diet. The flavor profile is often described as mild and rounded with zero bitterness, a light peppery finish, and a pleasant fruity aroma. This makes the oil well suited both for cold use, salads, and finished dishes, but also for gentle cooking.
Award-winning world-class extra virgin olive oil
Atlas Olive Oils is among the most internationally recognized olive oil producers from North Africa and currently exports to more than 35 countries. The products have received a wide range of prestigious awards in international competitions in Italy, the USA, China, and the United Kingdom, and have been featured by leading publications such as SAVEUR and Travel + Leisure as some of the world’s best olive oils. The Atlas family has also been nominated for «Producer of the Year» by Olive Oil Times for the North Africa and Middle East region, underscoring both quality and consistency.
OLIVIE – the olive tree used for health and well-being
In addition to gourmet oils, Atlas has developed the OLIVIE range, a health and wellness line based on the olive tree and its bioactive components. The range includes dietary supplements, concentrated olive-based products, and skincare, developed through several years of research and quality control. OLIVIE Plus 30x is regarded as the world’s most polyphenol-rich extra virgin olive oil, with up to 30 times higher hydroxytyrosol content compared to conventional olive oil. The range also includes capsules and pearls based on olive tree extracts, as well as organic skincare developed with a focus on natural olive actives.
Circular sustainability and Olivette
With Olivette, the circular mindset behind Atlas Olive Oils is brought to completion. Everything that remains after pressing, such as pits, fibers, and twigs, is further used for environmentally friendly products such as organic barbecue charcoal and garden charcoal. This reduces waste, lowers emissions, and ensures that the entire olive tree is utilized in a natural and sustainable cycle.
Certifications and documentation
Atlas Olive Oils is certified according to strict international standards, including EU Organic, USDA Organic, Organic China, Kosher (OU Passover), Halal, ISO 22000, GMP, HACCP, and Carbon Neutral. These certifications ensure traceability, quality, and responsible production at every stage, from cultivation to finished product.
Uno Vita AS as Norwegian distributor
Uno Vita AS is the official distributor of Atlas Olive Oils and OLIVIE in Norway. Through Uno Vita, these award-winning products are made available to Norwegian customers with a focus on quality, transparency, responsible trade, and fast delivery from stock in Moss. This gives a Nordic audience access to some of the world’s most highly regarded organic extra virgin olive oils and olive-based wellness products.
Atlas Olive Oils and OLIVIE represent Moroccan terroir, modern precision, and genuine sustainability. These are olive oils and olive-based products for those seeking the very best in taste, quality, health, and well-being, where every drop carries generations of knowledge and craftsmanship.
